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OpenAI

OpenAI Tokens of Appreciation

OpenAI's milestone award for organisations that pass a cumulative API token threshold. A precision-milled anodized-aluminium "token" with the embossed OpenAI blossom, set in a heavy block of frosted transparent resin, personalised with the organisation's name. Three tiers: Silver for 10 billion tokens, Black for 100 billion, Blue for 1 trillion. The first batch was handed out at DevDay 2025 and shipped to other eligible organisations afterwards. It comes in a white box with a card: "A piece to display with pride, bound to generate conversation."

Generated render Report

OpenAI Tokens of Appreciation

AI studio impression of the three OpenAI Tokens of Appreciation awards: frosted resin blocks with silver, black and cobalt-blue anodized aluminium tokens

Generated render

Object details

Occasion
Client gifts
Material
Anodized aluminium, resin
Year
2025
Design
Precision-milled anodized aluminium coin with embossed logo, mounted in frosted cast resin, personalised print
Colour
Silver, black, cobalt blue
Origin
Official merch
Sources & image credits

What stands out

It turns an invisible usage metric into a physical token. The tiers change only the coin colour, so the shape becomes the recognisable icon and the colour signals the level.

For your next brief

Which number in your product do your best customers secretly track, and what would it look like as an object on their shelf?