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The Art of the Octocat

A limited-edition, 200-page full-colour hardbound book marking 15 years of Mona the Octocat, with a behind-the-scenes look at how the mascot is imagined and drawn. Black cover with a holographic Octocat.

Generated render Report

The Art of the Octocat

AI studio impression of The Art of the Octocat: a black hardcover book with a holographic Octocat on the cover

Generated render

Object details

Category
Collectibles
Material
Hardbound book
Year
2023
Design
Holographic foil cover, full-colour print
Colour
Black, holographic
Origin
Official merch
Sources & image credits
Original storeThe Art of the Octocat: GitHub ShopThe GitHub Shop
Social postThe Art of the Octocat: @github post@github on X
Render referenceAtomgoods AI studio · product reference: The GitHub Shop

What stands out

When a mascot has 15 years of history, the archive itself is the merch. A proper art book treats fans like collectors.

For your next brief

Which part of your brand’s design history would people actually want on their shelf?