- Cotton canvas
- 2026
- Garment-dyed canvas work jacket, fine-line back print, woven patch
- Faded charcoal, white
- Official merch
Sources & image credits
The story
A work jacket from Cloudflare's Durable Objects pop-up, held in San Francisco during Cloudflare Connect (October 2026). It's a faded charcoal canvas chore jacket. A fine white construction drawing covers the back, with grid lines, circles, a SCALE marker and arrows, and a small woven cloud patch sits at the hem. Designer Vanessa (@vbahkk) explained the idea: the pop-up's mark takes the flare from the original Cloudflare logo, and every arrow on the jacket points into the negative space of the cloud. A merch round-up called it the hardest jacket in the game, with impeccable details. Tiers: Crafted.
What stands out
Hide the logo inside the drawing. A blueprint that only adds up to the cloud once you know the trick makes people look twice.
For your next brief
Could your logo be the hidden answer to a drawing rather than a print on top?